DISCUSSION ON UNIVERSITY SERVICE QUALITY

Authors

  • Pin-Fenn Chou Department of Business Administration, Far East University, Tainan City, Taiwan
  • Ying-Chun Wang Department of Airline and Transport Service Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan

Keywords:

service quality

Abstract

Universities and colleges, like enterprises, need to provide good service quality to customers (students). Excellent service quality can retain customers and acquire new customers (Kolter, 1991).

    With the establishment of universities and colleges, students' choices of schools are becoming more and more diverse. With so many competitive pressures facing universities, the ability to attract students' willingness to study lies in the quality of the services they provide.

Improving the quality of university services is the goal of the joint efforts of all teachers and staff in the school. Implementing quality improvement and making students agree with the core value of school services is an important issue for the sustainable survival of the school.

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How to Cite

Pin-Fenn Chou, & Ying-Chun Wang. (2022). DISCUSSION ON UNIVERSITY SERVICE QUALITY. EPRA International Journal of Environmental Economics, Commerce and Educational Management (ECEM), 9(10), 1–3. Retrieved from https://eprajournals.net/index.php/ECEM/article/view/983

Issue

Vol. 9 No. 10 (2022): EPRA International Journal of Environmental Economics, Commerce and Educational Management (ECEM)

Section

Articles