THE INFLUENCE OF PRODUCT PURCHASE MOTIVATION ON LOYALTY

Authors

  • Pin-Fenn Chou Department of Business Administration, Far East University, Tainan City, Taiwan
  • Ying-Chun Wang Department of Airline and Transport Service Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan

Keywords:

Purchasing motivation of energy-saving products, customer perceived value, customer loyalty

Abstract

People's use of the earth's resources is increasing day by day. Under the circumstance of limited earth's resources, the issue of people's use of energy-saving related products is very important.

This study takes the use of energy-saving products as the research object, and adopts the form of questionnaire distribution to investigate the influence of respondents' purchasing motivation on energy-saving products and their consumer's cognition on value and loyalty.

The research results show that consumers' percept of energy-saving products purchase motivation has a positive and significant impact on customer value and customer loyalty; and, customer value has a positive and significant impact on customer loyalty.

Downloads

Published

-

How to Cite

Pin-Fenn Chou, & Ying-Chun Wang. (2022). THE INFLUENCE OF PRODUCT PURCHASE MOTIVATION ON LOYALTY. EPRA International Journal of Economic Growth and Environmental Issues(EGEI), 10(6), 1–4. Retrieved from https://eprajournals.net/index.php/EGEI/article/view/617

Issue

Vol. 10 No. 6 (2022): EPRA International Journal of Economic Growth and Environmental Issues (EGEI)

Section

Articles