UNDERSTANDING CUSTOMER SATISFACTION OF ELECTRONIC BANKING: AN EMPIRICAL STUDY IN DAKSHINA KANNADA DISTRICT OF KARNATAKA STATE

Authors

  • Bhaskar A Research scholar, Department of Commerce, Mangalore University, Mangalagangothri, (Karnataka), India. ORCID Id: 0000-0003-3872-6264.
  • Dr. C. Kusumakara Hebbar Associate Professor (Rtd.) & Research Guide, Department of Commerce, University College, Mangaluru, (Karnataka), India. ORCID Id: 0000-0002-3711-9246.

Keywords:

E-banking, Website/Content, Service Quality, Security, and Privacy.

Abstract

Since e-banking plays a critical role in boosting organisational profitability and customers' satisfaction and loyalty, the quality of e-banking services is crucial in e-banking studies. Today, the growing digitalization forces the service sector, such as banks, to offer e-banking services or online banking in order to gain a competitive advantage and dedicate much market share for themselves. When analysing the significance of e-banking services in the present-day context, the objective of the study is to investigate the factors influencing customer satisfaction with e-banking. The research indicates there is a negative influence on privacy and a positive association between the dependent and independent variables related to website quality, service quality, security, and customer satisfaction.

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Published

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How to Cite

Bhaskar A, & Dr. C. Kusumakara Hebbar. (2023). UNDERSTANDING CUSTOMER SATISFACTION OF ELECTRONIC BANKING: AN EMPIRICAL STUDY IN DAKSHINA KANNADA DISTRICT OF KARNATAKA STATE. EPRA International Journal of Multidisciplinary Research (IJMR), 9(1), 28–31. Retrieved from https://eprajournals.net/index.php/IJMR/article/view/1339

Issue

Vol. 9 No. 1 (2023): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles