A STUDY ON CONSUMER PREFERENCE TOWARDS BOUTIQUE FOR FASHION APPAREL OUTFITS AMONG SPINSTER WITH REFERENCE TO TIRUPUR CITY

Abstract

This study aims to investigate the consumer preferences of spinster towards fashion boutique apparel outfits in Tirupur city. The research will be conducted through a survey, and the data will be collected from a sample of spinster who are residents of Tirupur city. The study will focus on identifying the factors that influence spinster's decision-making process when it comes to purchasing fashion boutique apparel outfits. The study will employ a quantitative research approach, and the survey questionnaire will consist of both closed-ended and open-ended questions. The data collected will be analyzed using descriptive statistics, frequency analysis, and inferential statistics. The study's findings will be presented through tables, charts, and graphs. The study's significance lies in identifying spinster's preferences and factors that influence their decision-making process when purchasing fashion boutique apparel outfits. The findings will help boutique owners and marketers in Tirupur city to understand the needs and preferences of their target audience and cater to them better. Furthermore, the study will contribute to the existing literature on consumer behaviour towards fashion apparel outfits. In conclusion, this study aims to contribute to the knowledge of consumer preferences towards fashion boutique apparel outfits and help boutique owners and marketers to improve their business strategies.