NUDGING FOR IMPROVED ACADEMIC PERFORMANCE AND MOTIVATION IN HIGHER LEARNING INSTITUTIONS
Keywords:Theory of Planned Behaviour, Nudge, Retention
Nudges, attempts to influence behaviour without forbidding any options or significantly changing the economic incentives of any options, have been applied to diverse issues such as sustainable consumption, e-commerce, and workplace goal-setting. Academic applications of nudges have grown, and a burgeoning attention on nudge applications in higher education is developing. In this paper, we describe our unique multidisciplinary approach, involving data analytics, qualitative research methods, and the Theory of Planned Behaviour, to developing nudges for improved academic performance and motivation at a non-residential university with a high proportion of part-time and mature students. Our paper focuses on the design and ongoing progress of nudge development. We end by exploring how our approach can serve as a template for other institutes of higher education wanting to develop and deploy nudges for better student outcomes.