A STUDY ON CUSTOMER SATISFACTION TOWARDS FAST FOOD CENTRES DURING COVID-19 WITH SPECIAL REFERENCE TO COIMBATORE CITY

Abstract

In today’s ever-increasing globalization of services and brands, service – oriented businesses need to concentrate towards the satisfaction of these customers. Customer Satisfaction is a strategic asset. It is one of the most important indicators of purchase intentions and customers loyalty, so that it helps to predict business growth and revenue. As there are many services provided by various industries, fast food centres have been developed tremendously. Since pandemic the consumption of fast foods have increased more. In today’s world the habit of taking fast food is very fast. Especially, since pandemic the consumption of fast foods has increased more. The study focuses on preference and satisfaction level towards fast food centres during Covid-19 with special reference to Coimbatore city. The fast-food industry is booming and there are certain factors that people look for while eating out at fast food items, which needed to be highlighted. Hence the researcher made an attempt to gain knowledge about the customer satisfaction and preference of fast-food centres during Covid-19. The sample size of the study is 120 respondents and Judgmental sampling is used. The data collected through this study was analyzed by using simple percentage analysis and Chi - square Test.