Raji mol, Sonia Delrose Noronha. 2024. “UNDERSTANDING BRAND ADDICTION: UNRAVELING CONSUMER BEHAVIOUR, BRAIN PROCESSES AND SOCIETAL IMPACT”. EPRA International Journal of Multidisciplinary Research (IJMR) 10 (1):90-95. https://eprajournals.net/index.php/IJMR/article/view/3497.