Dr. S.A.N.Shazuli Ibrahim. “DISRUPTIVE INNOVATION: EMBRACING CHANGE AND DRIVING MARKETING SUCCESS”. EPRA International Journal of Multidisciplinary Research (IJMR) 9, no. 5 (June 5, 2023): 419–423. Accessed May 21, 2024. https://eprajournals.net/index.php/IJMR/article/view/2164.