PROBLEMS OF EVALUATION OF MODERN MEDIA CENTERS: INNOVATIVE RESEARCH AND DEVELOPMENT

Abstract

Freedom of press and speech is a creative process. There have been many attempts to evaluate this process, but they have all remained on paper. Due to the individuality, inner spiritual reality and contradictions in the social opinion of artistic aesthetic creation, universally recognized measurement and evaluation standards and parameters have not been developed. But because modern information and communication is based on special technology, experts tend to measure and evaluate it in terms of machine-dependent languages and non-machine-dependent languages. Collectively, they are called “programming languages”. There are various forms of programming languages, including FORTRAN (Formula Translator), ALGOL (Algorithmic Langauge), COBOL (Common Business Oriented Langauge), Pascal, PLI (Programming Languge), BEUCBK BASIC (Beginners All Purpose Basic Instruction Code) [1 ]. Also, there is a procedure for evaluating the activity of media centers depending on the networks of information and communication means. They are called “computer networks”. “Today, on a global scale, there should be communication, information exchange, mutual understanding, and proportionality on a global scale. ITO (International Telecommunication Organization), an international telecommunication association, was established to ensure proportionality in the exchange of computers and information. International standards ISO (International Standardization and Organization) has developed standards for putting information into one standard and delivering it to the consumer in the required format and scope. It pioneered global information distribution and developed procedures for distributing them worldwide and implemented them in more than 150 countries. It is observed that the number of users of its information increases by 7-10% on average every month. The Internet once served the needs of military affairs, research and educational institutions, and now it is applied to almost all spheres and directions of social life. The implementation of trade, communication, publishing works through the Internet has expanded the activities of information technologies. Therefore, in some sources, coverage of the population is presented as the most important measure and evaluation criterion of information centers. Therefore, the first criterion is the coverage of population strata, the breadth of service circles.......