AN ANALYSIS OF EMERGING TRENDS IN ONLINE SHOPPING DURING AND POST COVID-19 WITH SPECIAL REFERENCE TO THE CONSUMERS OF MANGALURU CITY: A PERSPECTIVE STUDY

Abstract

COVID-19\ Novel Corona virus disease has changed the normality of the world as it had earlier. The rapid dissemination of the contagious viral infection among the social community has shaken the basic composition of working operations in numerous business sectors. Online Shopping\ E-shopping is an emerging trend in the field of E-Commerce over the recent years. The purchasing of goods electronically has helped the customers to fulfill their needs of procurement with more convenience and discomforts. After the outburst of the pandemic, the purchase of products via online has assumed greater attention and significance in view of controlling the spread of virus in traditional buying at the physical stores\shops. The proportion of placing E-orders for the commodities has increased immensely in the post epidemic scenario. The customers tend to buy more items digitally rather than resorting to in-personal shopping in the actual shops as a precautionary measure. In this regard, an attempt has been made to analyse the emerging trends in e-shopping during and Post COVID-19 era by collecting the primary data from the selected consumers (respondents) living in Mangaluru City.