A STUDY ON CUSTOMER SATISFACTION TOWARDS E- BANKING SERVICES WITH SPECIAL REFERENCE TO AXIS BANK

Abstract

The goal of this study is to find out how satisfied customers are with Axis Bank's e-banking services. Through the distribution of a structured questionnaire to a sample of Axis Bank's e-banking customers, the study employed a quantitative research approach. Descriptive statistics, reliability analysis, and regression analysis were used in the study to examine the data. The outcomes showed that the general degree of consumer loyalty towards e-banking administrations given by Hub Bank was modestly high. The ease of use of the e-banking system was rated highest, followed by the privacy and security of the system, and the system's speed was rated lowest. System reliability, ease of use, security and privacy, and customer satisfaction were also found to have a positive impact on customer satisfaction. Axis Bank can use the findings of this study to improve their e-banking services and increase customer satisfaction. To meet the growing demand for banking services that are quicker and more effective, the bank ought to concentrate on increasing the speed of their e-banking system. In addition, they should continue to place a high priority on the privacy and security of their e-banking system and improve its reliability to ensure that their customers have a smooth banking experience. Generally, this study gives important bits of knowledge into consumer loyalty towards e-banking administrations and can be utilized as an aide for different banks in further developing their e-banking administrations to improve consumer loyalty.