A STUDY ON ADVERTISING EFFECTIVENESS OF MOBILE PHONE

Abstract

Given that the average amount of time a person spends using mobile devices is increasing every day, mobile advertising is one of the most effective types of digital advertising for raising awareness of or encouraging purchases of a good or service. In comparison to other media, mobile advertising is expanding quickly and has a wider reach and penetration. Some mobile advertisers, nevertheless, fall short of reaching a wider audience. It is crucial to understand the advantages and advantages of mobile advertising for both advertisers and mobile users. Studies have shown that businesses use mobile devices to generate more income and get a better return on their investments. As technology develops, the market for mobile advertising is booming. In actuality, using a traditional mobile phone or feature phone for mobile advertising is no longer necessary.