A STUDY ON LIQUIDITY AND PROFITABILITY ANALYSIS OF SELECTED IT COMPANIES

Abstract

Financial performance analysis is the process of determining the operation and financial characteristics of a firm from accounting and financial statements. The goal of such an analysis is to determine the efficiency and performance of the firm’s management, as reflected in the financial records and reports. The study focus on overall financial position of selected IT companies during the specific period based on the selected variables, which may interest not only for the respective companies in the industry but also brings a process of development operational aspects of the entire industry. The study is much important to the management from the point of decision-making purpose, to identify the strength, weakness areas of the company and finally helps to maximize the intrinsic value of the company.