CONCEPT OF CLOUD KITCHEN- A NEW TREND IN INDIAN RESTAURANT INDUSTRY

Abstract

The recent pandemic of COVID-19 taught us relation between physical and economic well being. According to McKinsey Global Institute, 2020 report poor health of the people cost the economy nearly 15% of GDP. The pandemic brought change in perspective and outlook of employers and employees throughout the world. 2020 taught how meaningful business relation can be run through virtual mode also. Business revenues significantly went down; many were on the verge of closure. Covid 19 was disruptive in nature in all fields of economic activity. The new normal world demanded adaptability and flexibility. Economists forecasted that the combination of accessible new technologies, home confinement and creative thinking may give ways to new business avenues. The new normal paved the way for many new business opportunities in different filed. Cloud kitchen is one such new concept in virtual hotel and restaurant industry. This article provides an insight on concept of satellite or virtual kitchen in India. Cloud kitchen is an innovative concept in food industry. India being food loving country, such innovative concept with creativity is bound to be successful. This article is study on issues and challenges faced by new business venture.