A STUDY ON IMPACT ON STREET VENDORS DUE TO THE ENTRY OF SUPERMARKETS WITH REFERENCE TO COIMBATORE CITY

Abstract

Street vendors are people who sell products on the street without a building. The rapid growth of supermarkets affects street vendors in level of livelihood. This study deals with the impact of supermarkets on street vendors. The main objective is to know the problems faced by street vendors because of supermarkets. This study is being done because of the huge growth of supermarkets in the country. The growth of supermarkets affects the sales of street vendors at the level of their consumption. This study confronts that the relationship between street vendors and supermarkets varies depending on the different level of customers. Traditional markets are operated by local officials. Research tools were used to find the relationship between the characteristics of street vendors. It is proposed to run the business in an improved infrastructure. It is suggested to Street vendors develop their technical knowledge. Location is one of the main deciding factors for customers when making a purchase. The study shows that too long working hours of salespeople, poor safety and security conditions in their workplaces, together with conflict with the ultimate growth of local supermarkets.