ANALYZING CUSTOMERS’ PERCEPTION ON GI TEXTILE PRODUCTS OF INDIA: PROTECTING THE ECONOMY FROM ITS SPACE

Abstract

Geographical Identification (GI) refers to the product origin of the particular place. It indicates the quality and feature of the place of production. It also involves the specific standard which helps to maintain the same standard of the product. This study analyzed the awareness and satisfaction factors of GI products mainly on the textile GI tagged products. The simple random sampling techniques have been adopted for the study. Both primary and secondary data have been used in this study. For the purpose of primary data 25 respondents were selected and well-framed questionnaire were distributed and collected from the respondents under survey method. Such collected data analyzed using SPSS software by doing the percentage analysis, ANOVA and mean ranking test. By doing the analysis, the study concluded that more awareness has to be created among people about the availability of different brands and the price can be little bit reduced where the sarees and fabrics will be reaced all the class of people.