A STUDY ON THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOUR
Abstract
The finding of this study reveals significant insights into the relationship between online advertising and consumer buying behavior.it is observed that well-executed online advertising campaigns can effectively influence consumer perceptions, preferences, and purchase intention. The study identifies the use of personalized content, interactive features, and social media engagement. Additionally, the research highlighting the importance of trust, credibility, and transparency in online advertising, as consumer are more likely to make purchase decisions when they perceive the information as reliable
Downloads
Published
-
How to Cite
Subhasree.R, Dr. P. Vimal Kumar. (2023). A STUDY ON THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOUR. EPRA International Journal of Research and Development (IJRD), 8(9), 97–101. Retrieved from https://eprajournals.net/index.php/IJRD/article/view/2776
Issue
Section
Articles