A STUDY ON CUSTOMER AWARENESS TOWARDS REVLON COSMETICS THROUGH E-BUYING WITH SPECIAL REFERENCE IN COIMBATORE CITY

Authors

  • Dr. S. Gandhimathi Associate Professor, Department of Commerce, Dr. N.G.P. Arts and Science College, Coimbatore.
  • M. R. Sriraga III. B.Com, Department of Commerce, Dr. N.G.P. Arts and Science College, Coimbatore.

Keywords:

Beauty products, Awareness, Cosmetics.

Abstract

Consciousness of consumers in their appearance and beauty is reflected in the growing demand for the market of cosmetic and beauty products. Cosmetic used by consumers depends on various attributes such as size, consistency, brand name, brand loyalty and labeling. This study therefore tries to analyze awareness level of consumers on purchasing online beauty products. Likewise, awareness level is also measured with the help of awareness index. Findings of the study revealed that females are aware about online purchase of cosmetic products. Likewise, both literate and illiterate women use online platforms to buy cosmetic products however, the ratio of literate women is higher. Moreover, the propensity to buy cosmetic products is higher among single women than among married women. Thus, the study concludes effectiveness of online beauty products can be enhanced if an online site focuses on delivering quality products in reliable price to customers.

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Published

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How to Cite

Dr. S. Gandhimathi, & M. R. Sriraga. (2022). A STUDY ON CUSTOMER AWARENESS TOWARDS REVLON COSMETICS THROUGH E-BUYING WITH SPECIAL REFERENCE IN COIMBATORE CITY. EPRA International Journal of Research and Development (IJRD), 7(6), 373–376. Retrieved from https://eprajournals.net/index.php/IJRD/article/view/670

Issue

Vol. 7 No. 6 (2022): EPRA International Journal of Research and Development (IJRD)

Section

Articles