THE IMPACT OF MARKETING FINANCIAL SERVICES ON CUSTOMER SATISFACTION (CASE OF UPTION COMPANY)
Keywords:Customer Satisfaction, Marketing Mix, Financial Services, Service Quality,
The global development taking place in various fields, especially the financial and economic ones, so the intense competition contributed to raising the financial services sector and innovating financial methods, methods and systems commensurate with this development. Hence this research came as it aims to study the impact of marketing financial services on the total customer satisfaction of financial institutions. The proposal for the study, using the questionnaire as a tool for the study directed to a sample of postal customers and in Uption Company. It was concluded that there is a significant effect of the elements of the marketing mix on satisfaction. The customer, but to varying degrees, the most important of which are the distribution components (delivery offices, the spread of representative offices of the company, the speed of the systems used, electronic applications for dispatch and delivery ...), the process (especially systems for protecting personal and financial data of customers), and physical evidence (office air conditioning, the ceiling of transmission and delivery, The extent of liquidity...), promotion (advertisement, personal selling, website, availability of service, abundance of cash...), individuals (good reception, speed and efficiency of service performance...) then each service and the price or commission imposed on this service .