EPRA International Journal of Economic and Business Review(JEBR)

INFLUENCE OF VISUAL MERCHANDISING ON KIDS IMPULSE BUYING BEHAVIOUR PERSPECTIVE OF PARENTS

M.Kishore, Dr.S.Suneetha — 2024-02-08

This research explores the impact of visual merchandising on children's impulse buying behavior within retail environments. With a growing emphasis on marketing to children, understanding the role of visual cues in shaping their purchasing decisions is crucial for both retailers and parents. The study employs a mixed-methods approach, combining observational analysis of children's reactions to visual stimuli in-store with surveys administered to parents to gauge the extent of impulse buying.

The research aims to identify specific visual merchandising elements, such as color schemes, product placement, and interactive displays, which significantly influence children's impulsive purchasing tendencies. Additionally, the study examines demographic factors, such as age and gender, to assess variations in the susceptibility to visual merchandising techniques. Insights gained from this research can contribute to the development of ethical guidelines for marketing to children and help retailers create environments that balance engaging displays with responsible consumer practices. Ultimately, this research contributes to a broader understanding of the intricate relationship between visual merchandising and children's impulse buying behavior, providing practical implications for both industry stakeholders and policymakers.

ISSUES OF RISK INSURANCE IN THE MODERNIZED ECONOMY

Norov Zarif Shamsiddinovich — 2024-02-20

In the development of insurance in Uzbekistan, a map of the main risks of the modernized economy was drawn up. Moreover, on the basis of risk identification (risk identification), risk reduction to an acceptable level (risk control), allocation of funds for risk management (risk financing), determination of quantitative and qualitative parameters of risk (risk assessment) analysis was performed. In addition, scientific conclusions and proposals were formed on the issues of improving the quality of underwriting in the professional implementation of the processes of identification and analysis of risks offered to insurance.

ANALYSIS OF FINANCIAL STATE AND INVESTMENT ACTIVITY TRENDS OF INSURANCE COMPANIES IN EMERGENCY MARKETS

Madraximov Ilxom Kamilovich — 2024-02-20

The article describes the problems and solutions of increasing investment activity of insurance companies operating in emergency economy. In addition, trends in the financial situation and investment activity of insurance organizations were analyzed. The main purpose of this article is to develop scientific proposals and practical recommendations aimed at improving the investment performance of insurance companies.

STRATEGIC MANAGEMENT AND EMPLOYEES’ PERFORMANCE-THE CASE OF LOCAL GOVERNMENT EMPLOYEES IN ASUNCION

Mar Vincent M.Rebote , Mary Ann Ronith P. Libago, Jobell B.Jajalla — 2024-02-20

This study aims to examine strategic management and employee performance in the Municipality of Asuncion, using a descriptive correlation approach. Respondents to this survey were employees of the above-mentioned municipality. The purpose of this research was to determine the strategic management and employee performance in the Local Government Unit of Asuncion. A questionnaire was used to collect data for the study, and regression analysis was applied to test the hypothesis of the study. The findings of this study indicate that strategy formulation, strategy implementation, and strategy evaluation had a significant relationship with employees’ performance in the Local Government Unit of Asuncion employees. There was a total of 185 respondents participated in the survey. The overall mean result is 4.39 with a very high level of strategic management and a high level of employee performance with an overall mean score of 3.72. The test for a significant relationship between strategic management and employee performance has an R-value of 0.28*** and a probability value of <. 0.001 at a significance level of 0.05. The study recommends that strategic management should continuously give a focus because it helps to organization's capacity to stay productive. As organizations continue to improve their strategies, it will also enhance the performance of employees, and it is required to support growth and enhance efficiency. Moreover, every quarter personnel from LGU Asuncion should be encouraged to attend strategic management-related seminars and workshops that help increase profitability.

PUBLIC EXPENDITURE ON SCHOOL EDUCATION IN ANDHRA PRADESH-POST BIFURCATION

Dr.T.Sudarsana Reddy — 2024-02-27

Provision of school education of a minimum quality to all children must be the basic principle for a welfare state. In order to achieve the goal of school education for all, government more emphasize on increase of access and equity. School education determines socio-economic and cultural development of the state. Hence, it is the necessary and sufficient conditions for increase the access of school education. The recent decade has witnessed huge transition in the field of school education in Andhra Pradesh. The United Andhra Pradesh state was bifurcated into Residuary state of Andhra Pradesh and Telangana in 2014. The Public finance of Andhra Pradesh illustrates dynamic changes after bifurcation. This paper aims at analyzing public expenditure on school education in Andhra Pradesh after bifurcation.

THE INFLUENCE OF FINANCIAL PERFORMANCE AND INVESTMENT DECISIONS ON COMPANY VALUE WITH DIVIDEND POLICY AS A VARIABLE INTERVENING

Dana Melina Agustina, Dyas Anggarani, Gita Sugiyarti — 2024-02-27

The aim of this research is to analyze the influence of financial performance and decisions investment towards dividend policy with company value as an intervening variable. The research method uses a quantitative approach in banking sector companies listed on the IDX for the 2018-2022 period. The analysis method for this research uses SPSS (Statistical Product and Service Solution). The results of the research show that the influence of financial performance has a positive and significant effect on company value, financial performance has a positive and significant effect on dividend policy, investment decisions have a positive and significant effect on dividend policy, investment decisions have a positive and significant effect on company value. Results of the influence of dividend policy mediating financial performance variables and investment decisions on company value.

THE INFLUENCE OF PSYCHOLOGICAL CAPITAL AND JOB CHARACTERISTICS ON PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS MEDIATION (STUDY AT THE REGIONAL SECRETARIAT OFFICE OF SALATIGA CITY)

Auditya Imam Satria Jati, Dhea Hayu Nabila, Gita Sugiyarti — 2024-02-27

This research aims to investigate the influence of psychological capital and job characteristics on employee performance, with organizational commitment as a moderating variable at the Salatiga City Regional Secretariat. Organizations, especially the Regional Secretariat, have an important role in achieving regional government goals. Appropriate job design and strong psychological capital can improve employee performance, while organizational commitment is expected to moderate the relationship between psychological capital variables, job characteristics, and performance. The research results show that psychological capital, consisting of self-efficacy, optimism, hope and resilience, has a significant positive effect on employee performance. Job characteristics, including skill variety, task identity, task significance, autonomy, and job feedback, also make a positive contribution to employee performance. Organizational commitment acts as a moderating factor that strengthens the relationship between psychological capital, job characteristics, and performance. This research contributes to the understanding of the factors that influence employee performance in local government environments. Practical implications involve recommendations for increasing psychological capital, job redesign, and strengthening organizational commitment as human resource management strategies. It is hoped that these findings can become a basis for developing human resource management theory in the local government context.

EXPLORING INDIA’S ECONOMIC SCENARIO THROUGH THE LENS OF FELDSTEIN HORIOKA PUZZLE

Swapnil Sharma, Dr Madhu Bhatia, Prof. R.K. Maheshwari — 2024-03-09

The Feldstein Horioka Puzzle has been a subject of extensive research, with various studies offering conflicting perspectives on its validity. The puzzle focuses on the relationship between saving and investment and whether the relationship holds true at the national level. The puzzle pertains to the persistent correlation between savings and investment, implying that countries with higher savings rates should also exhibit higher investment rates, in opposition to what conventional economic models predict. In the case of India, the Feldstein Horioka Puzzle has yielded diverse conclusions. Annual data from 1970 to 2021 has been used in the study to examine the validity of the Feldstein Horioka Puzzle in India. To confirm the long-term association between saving and investment, it is crucial to consider the cointegration test results. The results of the study

PROBLEMS FACED BY WOMEN ENTREPRENEURS IN ECO-TOURISM

Dr.J.Jeya Ani — 2024-03-09

---