THE IMPACT OF RADIO AND TELEVISION ON EGYPTIAN SOCIAL LIFE AND POLITICAL PROCESSES

Abstract

Researchers have studied the impact of modern mass media on various social aspects of Egyptian life, since communication is an interactive activity. One of the most prominent of such studies is Suzanne Qulaini's "The Impact of Satellite Television on Social Attitudes Among Youth." The study found that binge watching satellite TV had a large effect after taking into account other factors such as age, education, social and economic status, and marital status. These include a desire among young people to leave the country, a negative attitude toward Egyptian-made clothing, a tendency to follow fashion, fast food, and a misunderstanding of the concept of freedom. However, some trends deeply embedded in the minds of young Egyptians have not changed. The article discusses the role of radio and television in Egyptian social life.