EVOLUTION OF SUCCESSFUL MARKETING POLICY: DEVELOPMENT PROSPECTS FOR CHEVROLET DAMAS AND CHEVROLET COBALT AT UZAUTO MOTORS PRODUCTION SITE

Authors

  • Shopova Kseniya Student of the Faculty of Economics of Urgench State University, Urgench, Uzbekistan

Keywords:

Automotive industry, marketing strategies, market leadership, automotive industry, UzAvto Motors

Abstract

The study focuses on improving the marketing policy for Chevrolet Damas and Chevrolet Cobalt cars at UzAuto Motors. The analysis of key aspects, including pricing and competitiveness, is aimed at maintaining leadership in the rapidly changing automotive segment.

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Published

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Issue

Vol. 10 No. 12 (2023): EPRA International Journal of Socio-Economic and Environmental Outlook (SEEO)

Section

Articles